
Author
Joel Kelly
Designer and Developer, Wauwatosa, Wisconsin
Joel Kelly is a designer and developer based in Wauwatosa, Wisconsin. He spent fifteen years in brand, product, and web design, including five shaping Dyson's digital presence across North America. He now runs Tosa Marketing, building custom websites for southeast Wisconsin businesses, and operates the Authority Suite network of independent review sites.
Joel writes and edits every guide on Sportsman Authority. The sourcing, editorial, commerce, and inclusion standards behind that work are on the About page. His full professional profile lives at tosamarketing.com/about.
Elsewhere
Articles by Joel Kelly
- Best ice fishing lures and tackle for 2026-27
- Ice fishing for beginners: a first-season guide
- Ice fishing in Wisconsin: where to start
- Deer field dressing basics: step by step, food safety, and CWD
- How thick does ice need to be?
- Ice fishing safety: the system that gets you home
- What to wear ice fishing: a layering system that holds up
- Best ice fishing suits and float gear for 2026-27
- Best ice shelter heaters for 2026-27
- Best ice sleds and safety gear for 2026-27
- Best tip-ups for 2026-27: rails, thermals, and hybrids
- Best underwater ice fishing cameras for 2026-27
- How to read a flasher for ice fishing
- Jigging vs tip-ups: which ice fishing method wins?
- Panfish and crappie through the ice
- Walleye through the ice: location, presentation, and timing
- Best baitcasting combos for 2026: first casts to proven benchmarks
- Best panfish jigs for 2026: crappie plastics, tungsten, and kits
- Best spinning combos for 2026: budget to big water
- Best walleye lures for 2026: cranks, jigs, and harnesses
- Kayak fishing safety: life jackets, cold water, and self-rescue
- Musky fishing for beginners: expectations, gear, and the figure-8
- Panfish fishing how-to: bluegill and crappie fundamentals
- Walleye fishing 101: seasons, presentations, and where to start
- Best archery gear for 2026: bows, crossbows, and broadheads
- Best gun safes and security cabinets for 2026: every budget and capacity
- Best game calls and decoys for 2026: duck, deer, turkey, and elk
- Public land hunting in Wisconsin: programs and how to find them
- Whitetail rut guide: phases, timing by latitude, and tactics
- Best dirt bike accessories for 2026: protection and trail kits
- UTV tracks for 2026: a buyer's guide to track systems
- UTV winter prep checklist: battery, coolant, traction, and storage
- Field to freezer guide: aging, temperature safety, and packaging
- Best times to ice fish: season windows and daily bites
- Fishing and ice fishing statistics: participation, economics, and safety
- Shooting hours explained: how states set legal hunting light
- How Sportsman Authority reviews and recommends gear